Dissemination to non-specialist stakeholders often calls for precise results in order to attract attention. However, scientific results are often qualified due to insufficient data or confounding factors.
Scientists need to understand and utilise the principles of Risk Communication to ensure their results are not misinterpreted. Understanding principles such as ‘relative risk’ will assist in developing ethical communications.
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The webinar has ended: thanks to all the participants to the live session! For all of you who could not attend the webinar, you can find the recording at this link (members only).